Consumers today want quick, seamless, and frictionless experiences and chatbots are yet another channel to facilitate these needs and meet their demands. While not every business will have the need to enable cart and checkout functionality within chat, there are a number of other benefits to using bots, either automated or live, including reduced support time and costs, providing personalized experiences, or enabling faster sales conversations.

It’s faster than email, with less of the pressure of a phone call. Consumers today prefer to chat with company representatives or support over chat as opposed to calling. With this type of growth, any company with digital sales, regardless of industry or ecommerce business model, will need to consider weaving conversational commerce tactics into their strategy, especially chatbots. Sales made via conversational commerce channels such as chatbots, digital voice assistants, and messaging will grow from $41 billion this year to $290 billion by 2025, according to Juniper Research. Editor's Note: This post was originally published on Septemand has been updated to reflect the growing array of chatbots for retail and ecommerce.Ĭonversational commerce has become a formidable channel to recon with.

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